The moment of truth: in Japan adult nappies outsell baby nappies.

This is bad news in terms of Japan’s demographics and future prognosis for the rapidly aging society. And probably we can consider the issue of adult nappies for the elderly as the taboo topic. However, this is Japanese reality of declining population: adult nappies outsell baby nappies. Read more at newsonjapan.com in a the article: Adult nappies ‘outsell baby nappies’.    

The anatomy of dependence by Takeo Doi – Japanese Psychology and Japanese Mind

The Anatomy of Dependence (甘えの構造 Amae no kōzō) is one of the most important contributions to the science of Japanese mind and how Japanese define the social interactions. The book written by Japanese psychoanalyst Takeo Doi,  describes his insight into the concept of Amae (甘え), which he describes as a uniquely Japanese word both on linguistic and behavioral level, penetrating every aspect

Advertisement on women’s legs in Japan

From a cognitive perspective a good advertisement should be put where many people look and women’s legs seem to be a perfect canvas. In Japan a new advertising service allows women to rent out their own legs to advertisers. The article on Nippon News says: “The company is called Absolute Territory PR, (interesting name, isn’t it?) and the number of